Fifth Technique: The Power of Blogs

Blogs are the in thing today. Almost everyone using the internet is well oriented and acquainted to this technology. There are popular websites out there that promote its heavy usage - including popular social networking sites. With the rise of the information age, blogs are becoming the primary mediums for information dissemination covering different topics and fields. The master marketer must realize that there is a gold mine in blogs.

For our fifth lesson, we will talk about harnessing the power of blogs to generate more traffic into our website. This technique is a very powerful way to promote brands and products. Today, many companies and businesses are realizing the power of blogs. So if you don’t have this feature in your website, you might consider having one now. Blogs open up doors that are not there as when you have a single regular website. Popular blog platforms include WordPress, Blogger and Livejournal. You may check for other blog platforms in the internet, but these three are at the top.

The benefits of using blogs in order to create more site traffic are immeasurable. Maybe because blogging is an ongoing activity and it has turned into a major source of sharing information in the internet. So how do blogs work? Blogs usually come out form our stream of consciousness. Most would say that blogs are really base on opinions on one’ self, which by the way makes it even more potent since personal opinions are true, honest and frank. So if a potential buyer sees that there are positive blogs about a specific product, then that customer is more likely to buy the product. In the same way, if you provide blogs about your website or your product, and you post it in top blog platforms; then you will likely gain more visitors in your site and even close that deal for a sale.

Most blog platforms even have the option to send your newly created blog to your contact list. And since it is free, your blog may continue to wander off to the nth degree, get shared to other people, and read more by interested customers. So are you beginning to see now why blogs are considered to be a very potent and powerful tool in your promoting your website?

Here is an easy way to start harnessing the power of blogs.

1. If you already have a website, you may start creating your own blog site as well, or add up a blog feature in your website. For example, if your site is www.myfavoritesite.com, you may want to add www.myfavoritesite.blogspot.com as your blog site. Or just about any name as long as it fits your choice.

2. Then you may also post blogs in popular websites to have them viewed by the public.

3. Also don’t forget to notify your friends or other people you know in your contact list when posting that blog. In the battlefield of the best, you have to be wise and smart, blogging is the perfect weapon for you in this fight.